What We Wear was asked to cover Tel Aviv’s 2012 Ready to Wear Fair, and we were honored to oblige.
Ready to Wear is an annual fashion fair that presents Tel Aviv’s finest and most prominent names in clothing, jewelry, shoes, and accessories. The fair was open to the public this weekend and featured big names in design such as ‘Yosef’, cala, Liat Ginsburg and much more!
This fair features a special sales event, making unique designer clothes more accessible and affordable. This is part of the reason why we believe in this fair so much and were so thrilled to get the opportunity to write about it. We were impressed by all the fashions we saw, but here are some of our favorite labels featured at the fair:
Most innovative and fun: Lilla My Jewelry
This designer’s booth immediately caught our attention, what with the beautiful colors and unexpected mix of materials. The designer was quite attention grabbing herself, with her blue hair, amazing velvet hair tie and bag and jewelry (all self designed of course).
All the accessories are handmade and crafted from dolls, pieces of puzzles, rulers, and other bits and pieces that one wouldn’t normally consider an accessory.
Most “Us”: Ulla
We were drawn to this designer because it seemed everything on the racks was created especially for us; every single piece the designer showcased was exactly our taste!
The collection featured a beautiful mix of 20’s and 50’s dresses each given a modern touch. Each dress was completely unique and together the collection was a fete of colors, prints and textures.
Craftsmanship and materials: Beaucoup Beaucoup
We were very impressed and taken by the craftsmanship of the stitching and the beautiful materials at Beaucoup Beaucoup. The collection they offer is very minimalistic at first glance. However, each piece is made of another amazing fabric that is breathable and wearable and at the same time luxurious.
We couldn’t stop touching the clothes! We found that these pieces represent Tel Aviv fashion so well – seemingly simple at first yet have some incredibly unique quality to them.
The fair was very successful in that it offered such a variety of styles and fashions; there was something for everyone – on sale!
The event took place at ZOA House, which seemed the perfect setting. ZOA House has beautiful interior design, with an impressive spiral staircase, chandelier which gives the space very warm lighting, along with the natural lighting from the vast windows, and an intricate ceiling installation.
It was obviously important for us to dress to impress, here are our outfit choices:
Vera wore a paisley print skirt with a brown tank top, knit oversized cardigan, studded belt, metal mesh necklace, and metal adorned flats.
I showed my support for Israeli labels by wearing a wood and gold necklace by the amazing Israeli jewelry design duo Noritamy. I wore a rose print tank dress with an oversized print clutch and golden-toed flats.
Our top picks from Ready to Wear 2012:
Beaucoup Beaucoup http://readytowear.co.il/boko-boko/
Jul And Lilla My’s Studio (jewelry) http://www.facebook.com/lillamyjewelry
Jul And Lilla My’s Studio (clothing) http://www.facebook.com/jul.fashion.factory
Ready to Wear’s website for more of the designers that participated in the fair http://readytowear.co.il
Photos taken at ZOA House, Tel Aviv
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Rony & Vera