In the Business of Fashion

On the 2nd-3rd of January 2014, Israel will be launching the second annual Small Businesses Day. This is an initiative encouraging people to support and shop at small businesses with the intent of helping these businesses flourish and significantly increasing their sales. Businesses that participate in this initiative get significant exposure to potential clients which allows them to offer special sales and promotions. The consumers are then encouraged to buy more at these businesses, and everyone is happy! In addition, on this occasion businesses have the opportunity to win a business promotion package and even to win 30,000 NIS to help launch their business (More details about these business opportunities here).

As two women who always prefer shopping for unique pieces in small boutiques and local designers, we are more than happy to support this initiative. For this occasion we decided to post about one of our favorite small businesses, AriVersa Jewelry.


AriVersa, by his real name Arie, designs and hand makes unique and sophisticated jewelry out of gold, silver and precious stones. Arie’s studio and workshop are based in his home and most of his clients hear about him through word of mouth and through jewelry workshop experts.
Besides being a great designer, Arie specializes in unique stone inlaying and setting techniques and has impressive craftsmanship abilities that have brought a lot of attention to his work.
We first encountered Arie’s work as students in design school; many jewelry design students came to Arie for guidance and mentorship in their studies.

photo 1


This is one designer who was not educated in design, he comes from a background in Engineering and a health issue made it very difficult to continue his work as an Engineer.
In his search for hobbies and new interests to keep himself occupied he came across a beginners’ jewelry making course, and the rest is history.
He loved learning about the craftsmanship behind the design and developed his skills further and further until he was ready to open his own studio and share his talent with the world.

Arie’s pieces are very diverse, from hi-tech modern jewelry to classic style pieces. He is inspired by everything around him, from nature to urban life to creating precious jewelry that women can incorporate into their everyday lives. Like a true engineer, he always tries to invent new methods of working the materials and experiments with new technologies of jewelry making.

20111107-20111107-dsc_0356 20111108-20111108-dsc_0555 dsc3944 dsc3957 dsc5215

This is what drew us to Arie’s work; he is so technically skilled and his work is so accurate that he is nearly unmatched in his field.

photo 3Arie at work in his workshop.

His clients know that any piece they purchase will be created with the finest materials and in the highest quality.

You may remember Arie’s jewelry from a previous post we published, where we used the lavish jewels to create luxe looks!


IMG_01161 IMG_01451 IMG_01381 IMG_01061

For more ArieVersa jewelry visit his blog here.

On January second to third we all shop at small businesses to help support them, don’t forget!

Small Businesses Day webpage here.

logo small business2









What are your favorite small businesses? Share them on our facebook page!
More fashion and design on our twitter and instagram!

V & R

  1. the jewelry is so gorgeous! hope you are having a good day ❀

  2. ahardrain said:

    Merry Christmas to you and your family πŸ™‚

  3. Thank you very much for sharing such an important initiative and for highlighting truly exceptional jewelry pieces ! It’s great that you support such stunning designs ! XOXO

    • Thank you so much! We are always more than happy to support small businesses and local designers!

    • Oh, and have a very merry christmas!!

      • That’s so nice, thank you ! XOXO

  4. Abbi said:

    I love the pearl necklace.

  5. This is a fabulous story! The pieces are gorgeous and so unique. It is fascinating that from the mind of an engineer comes such creative genius, such beauty. xx

    • Thank you longandluxe! we believe that only great things can come out of mixing opposite directions!

  6. Great post. It’s so important to support local small business. Besides, there’s more quality and craftmanship in local goods. I loveee the rings you pictured in the post.
    Wishing you a happy holiday week. xoxo

    • Thank you so much! We believe that real quality lies in local goods as well! :))

    • thank you, we’re obsessed!!!
      have a wonderful holiday! xoxo

  7. Arie’s work is absolutely beautiful! I will have to seek him out next time I am in Israel. I have been very impressed with Israeli designers, both that I find online via Etsy and during my visit to Tel Aviv a couple of years ago. The best piece was this necklace from Gusta (on Dizengoff? which I understand is also used as a verb!) which I still get asked where it’s from. I think supporting small businesses isn’t just supporting a good cause but it allows you to buy something unique and special πŸ™‚

    • Yes you should! you can visit his website for more in formation about him for your next visit! πŸ™‚

  8. Lovely jewelry and an important cause.Thank you for introducing Aries work. Sara

  9. Wishing you and your loved ones a very Merry Christmas and Happy Holidays!
    May it filled with joy, love, peace and happiness!

    • Thank you Pamela! happy holidays to you tooo!!!! :))

  10. lovely idea – creative and originality should always be pouched further and further.
    Hope your Christmas is going to be fabulous.

    • we absolutely agree! thank you and thanks for reading!
      have a wonderful holiday!!

    • thanks love!! have a wonderful holiday!

  11. Super beautiful Jewelries. Such an interested background of a designer that who also an engineer. I wish you guys were on bloglovin too, so then, I will be able to like you there because I cannot liked you back on blog, please do understand :). Wish you a Merry Christmas!


    • yea, we definitely need to get a bloglovin page!
      thanks for reading!
      have a wonderful holiday xoxo

    • thank you! have a wonderful holiday!

    • thank you hun, merry christmas to you too!!

    • thanks love! have a wonderful holiday!

    • we do too, they are often the most special πŸ™‚
      thank you lovely, have a wonderful holiday!!

  12. These are such great jewelry pieces. The first one with the pearl is my absolute favorite.

    • oh we are in love with that pearl necklace, it’s so beautiful!
      thanks for reading, have a wonderful holiday season!

    • we absolutely agree, very jealous of their creativity and craft!
      thanks for reading, have a wonderful holiday!

  13. Rosie said:

    Ari’s jewelery is truely beautiful!
    I’ve just found your blog and I think it is really interesting! πŸ™‚

    • thanks so much Rosie, we’re so glad you like our blog!!
      Have a wonderful holiday! xoxo

    • Thank you!!
      have a wonderful holiday! xoxo

    • thanks Mira have a wonderful holiday!!

  14. Kat said:

    These Jewels!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! I’m in love!!! Looks like you girls had fun!
    Hope you had an amazing Holiday!
    Kat |

    • we really did have fun, as the saying goes, diamonds are a girl’s best friend πŸ™‚
      thank you, hope you have a great one!!

    • oh how cool, we will check it out, thanks!!

    • Thanks Diana, checking out your new blog post now!!

  15. elkee said:

    As an advocate of small businesses myself it really pleases me to read posts such as this one. Who needs Harry Winston, Cartier etc when there are people like Arie making beautiful jewelry all over the world?

  16. Michelle @ The Wardrobe Update said:

    Arie’s pieces are just exquisite and I love the way you both wear them with your inimitable style!

  17. Love these jewellery of art , beautiful post πŸ™‚ !

  18. very pretty jewellery πŸ˜‰ inspiring! Please take a look at my blog and follow back. I am a beginner and would love to get some feedback. Thank you in advance. Have a lovely day. (

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: