Fashion for a Good Cause

Last weekend we threw a fashion fundraiser which featured a vintage sale, music, bubbly, and lots of beautiful people!

Fashion fundraiser at re:LoftAs you all know as the seasons change so does our wardrobe; all the summer clothes get replaced by winter clothing and vice versa, which is a great opportunity to get rid of all those clothes you don’t wear anymore.

The initial idea behind the event was a closet cleanout: we all have clothes that just sit there in our closets and collect dust and that, no matter how much we try to convince ourselves otherwise, we will never wear again. We encouraged some of the best dressed fashionistas, bloggers and boutiques to get rid of all that clutter and donate it to our event.

Clothing donations

Besides demonstrating bold acts of recycling both by those who donated and by those who bought secondhand, all proceeds from the event were donated to an organization supporting children living in southern Israel, who have been subjected to acts of terrorism and who are emotionally and physically scarred.

Everyone pitched in and donated! Fashion bloggers, shops and boutiques, our families and friends, fashionistas, and other people just looking to do good. The amount of clothes we received was unbelievable, as was the support and positive feedback! The event was a great success, in attendance were women of all ages and sizes looking to find treasures for their wardrobe and at the same time offer their support for the future of our children.

Fundraiser sale

Fundraiser sale

Fundraiser sale

In accordance with the theme of recycling for a better future, the event was held at re:Loft, an art and design loft studio which deals with recycling in art and design. The owner of the loft, Danielle Dafni, is a multitalent: video editor by profession, as well as an artist, designer and event planner.

Danielle’s loft was the perfect backdrop to the eclectic mix of items in the sale; its spacious terrace offers panoramic views of Tel Aviv and it is filled with amazing furniture, some designed by herself and her father, others by world renowned designers such as Ron Arad and Charles and Ray Eams. The beautiful art was painted by Danielle herself.

View of Tel Aviv


Fashion blogger Liora at re:Loft

Fashion at re:LoftHere’s what we wore:

Vera wore a tulle overlay Little Black Dress with a metal and PVC collar necklace and studded leather moccasins.

Vera Watts

Vera and a guest at the event

Rony wore a heart print sweater over a polka dot dress with a studded belt, gray tights, peep toe platforms and a pearl bib necklace.Rony and a guest at the event

Rony's special friend: Johnny and the scarves

More pictures from the event here!
Photographers: Yossi Huli and Yarden Dafni

Thank you to everyone who donated, bought, and participated in the event, to the talented photographers who voluntarily photographed the event, and a huge thank you to Danielle for so graciously offering her loft!

What We Wear and Danielle DafniWhat We Wear and loft owner, video editor, designer and artist Danielle Dafni

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